The Now Way @ Wellesley Toyota


At Wellesley Toyota, we recognize that customers are changing the way they buy, but car dealerships are still selling cars the same way they were 60 years ago. We are changing that with the Now Way, which we believe is how today's customer wants to buy a car. As the first dealership in New England to adopt the Now Way, we are looking to change the way you buy a car, and we promise you will absolutely love your experience here.

 Wellesley Toyota Geniuses:

Wellesley Toyota employs non-commissioned product specialists known as "Toyota Geniuses." Toyota Geniuses are paid hourly, and are extensively trained on every Toyota product so they can help you find the right vehicle with neither bias nor pressure.

Think of them as your personal assistant when it comes to choosing your next car. They know every model, trim, color, and option that Toyota has to offer, so they are able to give you expert and unbiased advice to help you find the perfect car for your needs. And when your purchase is done and you come to pick up your car, a Product Genius will work with you for as long as you like explaining every feature of your new car, so when you drive off it feels like you've owned the car for months.

Wellesley Toyota Sales Managers:

We've learned that the "Now" customer wants to deal with one person during their entire purchasing experience, so we've gotten rid of the old system where you have to speak with 3 or 4 different people before you can finally drive away in your new car.

At Wellesley Toyota, you will work with one Sales Manager from the moment you step into the store all the way to when you drive away with your new car. The Sales Manager is your single point of contact for the entire purchase process. They perform pricing negotiations, evaluate trade appraisals, help you with leasing and financing solutions, offer after-sell insurance protections, and oversee your vehicle's final preparation.

We created this sales process to streamline your experience and make it transparent, easy, and fun.
No pressure. No back-and-forth.

Visit Wellesley Toyota to experience
The Now Way
The Dealership Experience You've Always Wanted

Positive experience, capable employees and helpful orientation by several staff members. I can recommend this dealership to my friends and acquaintances should they decide to consider a new vehicle. Paul B / DealerRater (5/23/18) 
Al Javid was such a pleasure to deal with as I worked my way to a decision on the new Toyota Rav 4 Hybrid. Al had been recommended by a friend who had recently made a Toyota purchase from Al. I was given the facts, data and clear information on the extras that would come with my Rav 4 Hybrid choice. I was given a fair price. Al gave us the complete price including the taxes and registration fees. It was what we expected to pay. When we took the various test drives, we were accompanied by a product specialist, a courteous, well-informed person, who explained in detail the dashboard settings and all of the seat adjustments. When we picked up the car, we had a product specialist who again helped us with the various settings in what was now my new car. Kudos to the product specialists: Moe and Mark! I am thrilled with my experience with Al at Wellesley Toyota.

Lee2018 / DealerRater (5/4/18)

I didn't know I could have such a good experience at a car dealership. We had a very negative experience at a different Toyota dealership a few months prior, so when we were in the market for a 2nd car we went to Wellesley Toyota expecting it to be just as painful. But here we had no "let me go talk to my manager" and disappearing for 30 minutes over and over, no pitch for additional warranties, and overall just an efficient and transparent process. I would recommend coming here if in the market for a Toyota. 
Lynn K / Yelp (5/1/18)

Takes the hassle out of car buying. Straightforward without the back and forth negotiations between a sales rep and manager. You only had to deal with one person from beginning to the end so no confusion or deception. Will definitely recommend this dealer to anyone. 
Lissa A / Google (3/14/18)

From start to finish, this was absolutely the best car buying experience I have ever had. Ray Glennon was exceptional. He walked us through all the details of our lease and thoroughly answered all of our questions. A product specialist accompanied us on our test drive and told us about all of the car's features and even took us up a steep and winding snow covered hill when we told him that we had a tough driveway to get up in the winter. Again, exceptional. There was never any pressure, and we felt very comfortable there. We picked up our new Rav 4 and again were treated with the best of service. Ray greeted us at the door and thanked us again for our business. Then we met Moe, who went through the car with us and even paired our phones with the Bluetooth. I wish I could give them 10 stars!
Sandi S / Yelp (1/10/18)

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The Now Way is available exclusively at Wellesley Toyota. The Now Way process and logo is a registered trademark of Wellesley Toyota and may not be reproduced in any form without express written consent from Wellesley Toyota.
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